About Us

Floridian Tom Leonard is like most of his peers. He lives much of his life outdoors in the warm, sunny skies of Florida and as any local will tell you, as close to the water as possible. As a veteran retailer Tom saw an opportunity to elevate what it meant to be a surf lifestyle brand. Traditionally aimed at teenagers, the surf apparel industry had over looked the young at heart, adult consumer who lived or aspired to live the surf lifestyle. What also became apparent was the consumer's desire for quality, details and authenticity.

Armed with a solid concept and a consumer-driven idea, Tom developed a retail store on Sarasota, Florida's St. Armand's circle. This free standing SHORE retail store was designed from the ground up to present a complete brand experience; authentic, richly detailed, lively and a high quality and laid-back casualness.

Almost from the time that the store opened it was clear that the current market offering would not completely satisfy this young at heart consumer motivated not just by a lifestyle, but distinguished by their desire for a higher quality product. This signaled Tom to develop the SHORE brand products.

Well into its second year, the SHORE brand continues to evolve as a very successful retail concept. Plans are under way to add a resturant/bar to the St. Armand's Circle location and most importantly develop SHORE into a wholesale apparel brand, to expand the SHORE retail brand and leverage the success of SHORE with a new categories of licensed products.